Courage of Conviction

If you have been to Sunway Velocity recently, you would have noticed the huge Tiger Beer's Cheers to a Bolder Tomorrow pop up booth with games and merchandises that one could win by buying Tiger Beer from now till 28th January, Gurney Plaza (Penang) from 24th January until 12th February, and Ipoh Parade (Ipoh) from 23rd January until 9th February. The Tiger Beer's Cheers to a Bolder Tomorrow campaign was officiated by Roland Bala, Managing Director of Heineken Malaysia Berhad, and Willemijn Sneep, Marketing Director of HEINEKEN Malaysia, setting the tone for the evening with the crowd as they excitedly chanted the campaign tagline, ‘敢敢冲’ before the launch animation video was played. Also there to officiate the launch was (from Left to Right): Ms Julie Kuan, Marketing Manager of Tiger Beer Malaysia, Ms Victoria Ang, People Function Director of HEINEKEN Malaysia, Mr Niko Van Cauwenberge, Supply Chain Director of HEINEKEN Malaysia, Ms Renuka Indrarajah, Corporate Affa...