Together We Roar into the Year of Snake at Tiger Town Pavilion Bukit Jalil

Tiger Beer ushers the Year of Snake with its "Together We Roar" campaign in Pavilion Bukit Jalil setting the tone for a festive season of courage. What's in store for visitors? Read on to find out!

We have Martijn van Keulen, Managing Director of HEINEKEN Malaysia launching the campaign flanked by the Chinese New Year Festive Lion Dancers

HEINEKEN Malaysia Management Team toasting to guests and visitors at the launch in a full festive mood!

Live Performances in partnership with Tǎng Píng, the popular Live Cafe Bar, along with music performances by popular artists 3P and Jeryl Lee. To add on to the excitement, there was also Tiger exclusive collaboration of Tiger x atmos x ButNotReally street wear collection where limited-edition pieces are now available for purchase at participating atmos stores 

Of course not to be missed, Malaysia's favoured, The World-acclaimed iconic Asian beer Tiger this round featuring the bold twist of Tiger Soju Flavoured Lager and of course the classic Tiger Crystal and Tiger Beer

There were also interactive games where visitors stands a chance to win exclusive limited edition Tiger Beer prizes such as Together We Lou maneuvering the extra large ball with a giant pair of chopsticks or the Together We Roar Shouting Gan Gan Chong for 20 seconds when you hit the high note on the Roar-O-Meter. That's not all. Tiger Beer consumers could also join the Tiger CNY 2025 Digital Activation by using Tiger’s ‘Add Yours’ template on Instagram Stories to post pictures of themselves, colleagues, friends, family and their crew over the years, reflecting on their shared progress and journey. By tagging @tigerbeermy on Instagram, everyone stands to win an exclusive NFC pendant from Zero Degrees containing these photos

We then moved on to the Annual Tiger CNY Dinner at the Grand Harbour Restaurant, Pavilion Bukit Jalil. “Each year, Tiger celebrates the courageous journey of progress and connection, recognizing that the support of fellow tigers makes every milestone significant,” said Willemijn Sneep, Marketing Director of Heineken Malaysia Berhad. “This year, we are proud to offer experiences that honor these connections and inspire our consumers to celebrate those who uplift them along the way. We cannot wait to see how everyone roars together in the Year of the Snake.”

The Dinner started off with a traditional must have every Chinese New Year Dinner, the Salmon Yee Sang where we toasted to a successful coming year

Together, We Roar Platter

Live Performances

Nian Nian You Yue(Abundance every year) King Grouper

Braised 12 head Abalone..

For more information on the activation and promotions, head to tigercny.tigerbeer.com and follow the brand’s Instagram and Facebook for more updates. All promotions are subject to T&Cs and available while stocks last

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